It's easier than ever to make a website today. There are hundreds of free apps, design portals and templates to choose from for your website. In addition, there are services that allow you to host a newly created site. Despite this, it is becoming more and more difficult to attract visitors to your site, and all this is only because there are so many other sites on the Internet. However, there are a few tricks that you can use to get your site to the first lines of Google search results.
Part 1 of 3: Grab the attention of users
Step 1. Connect the site to social networks
Every time a new article appears on your site, tweet about it or post new messages on Facebook or Vkontakte with a link to your site. If your company is looking for new hires, write a short article about it and post it on LinkedIn. Most people use social media today, so you need to be socially active.
- Post to Facebook, Vkontakte, Twitter and Instagram at least once a day.
- Use sub-reddits. sub-reddits are dedicated forums that allow you to find the markets you want. You will find thousands of topics: even if you have a tractor service site, you will find the / r / tractors subreddit.
- Learn to use hashtags and links to promote yourself more effectively on social media.
Step 2. Write catchy, enticing headlines
Interesting headlines attract more users. Fortunately, there are some simple rules for how to write headlines to get more users to click on them. To promote your site and attract more users, add articles to it with headlines like:
- Articles like "Top 10 …"
- "… before death".
- Modifiers like "amazing", "cool", "incredible" and so on.
- "You won't believe it, but …"
Step 3. Follow current events
Follow trends to stay popular. Not much is required - you just need to add comments about new movies or photos with the victory of sports teams, or short messages about the latest scandals.
Step 4. Make sure there is enough content on the page to keep the user
It is difficult to attract users to the site, but getting them to stay on the site is even more difficult. Make sure that the site contains links to other pages that might interest the user. Try linking to other pages on the site that the user might be interested in, or add a "Featured" section to the side or at the bottom of the page so that users can browse your site and find something else interesting. It will also keep users coming back to your site and therefore increase traffic.
Step 5. Pay for advertising
You can buy ad space on Facebook or Google. You can pay companies to display ads for your site on relevant pages, and the link to your site will appear at the very top. You can buy small yellow links at the top of Google search results - these are also advertisements. Very often, buying ad space can be a great start in promoting your website.
Step 6. Remember that everything will be easier when you attract visitors
The more people visit your site, the easier it will be to attract other users. This means the first few months will be more difficult, but be patient and keep promoting your site on search engines and social media and users will come.
Part 2 of 3: Optimize Your Site for Search Engines
Step 1. Find out what search engine optimization (SEO) is
Optimization for search engines (Search Engine Optimization, or SEO for short) is a kind of art that allows you to promote a web page to the top lines of Google search. Proper SEO is not exactly a science, but what separates the most viewed sites from the sites that are after page 8 in search engines. Each search engine takes into account four factors when determining where to place a link to your site in search:
Search engines like Google crawl your site's text, titles, and themes. If your site contains 5-10 pages with the keywords "tractor repair", then the site is most likely to appear in the search results for a query like "how to repair a tractor."
How fast is your site loading? A large number of videos, images and graphics slow down the site, and therefore it drops dramatically in search results.
This factor takes into account how often other sites link to you. If other sites believe that your site's content is valuable and are linking to you, then search engines will rank your site higher.
This factor takes into account how long users stay on your site. Interesting and informative pages will have higher user experience ratings and therefore appear in higher positions in search results.
Step 2. Make your site as specific as possible
There are a million sites devoted to the latest fashion trends in Hollywood, but there are not many pages on how to find and create material for filming, for example. The more specific the pages on your site are, the more they stand out and the easier it will be to promote your site. You may not be able to compete with CNN.com in news views, but you can write author stories that tell about something from a specific person's point of view.
Try to think like search engines. You will not be able to compete for the query "news", but you may well be in the top positions in a category, for example, "politics of the Nizhny Novgorod region"
Step 3. Think keywords when creating pages
What keywords summarize the content of the pages? What is your site about? What keywords will help users find it? The more keywords can be used naturally, the higher the site will appear in Google and Yandex search results. For example, if your page is about Croatian cuisine, then in order to get the most out of the search engines, you should:
- Include the words "Croatian cuisine" in the title of the page.
- Use the words "Croatian cuisine" at least once in each article.
- Include the words "Croatian" and / or "cuisine" in the title of the site. (Www.cookingwithThomas.com/Cooking-Croation-Pies)
Step 4. Use tools like Alexa and Google Toolbar to see the position of the site
These tools will tell you where users are coming to your site from, and what keywords they use to find your site. This information can be extremely helpful in promoting your site. If, for example, you see that most of your traffic comes from people looking for "pretty dog pictures," then you should probably promote yourself accordingly on Twitter and the animal lover forums.
Step 5. Insert internal links
If two months ago you already wrote a similar article, then it's time to link it to a newer one! This will drive traffic to your site and tell search engines that your site has a lot of good content.
Step 6. Give descriptions to all images
Image descriptions make it easier for search engines to identify what your page is about. Try to use keywords that best describe the image, and then they will show up in the top search results.
Part 3 of 3: Develop an active community
Step 1. Remember that most of your traffic comes from repeat views
It is impossible to create a site with regularly high traffic without regular users. In addition to finding and attracting new users and views, you need to take care of regular readers by getting them to come back to the site, otherwise you will not have enough views.
Step 2. Publish new content 2-4 times a week
Remember to regularly update your site with new interesting posts to keep users constantly engaged. Soon they will be sharing posts from your site with other users, giving you more views, "likes", "reposts" and so on. After all, you probably want to make your site a reliable source of information - the very resource that people turn to first when they turn on their computer, no matter what the topic of your site is.
Step 3. Engage users
Everyone loves contests, votes or prize draws. Engage users by getting them to express their opinion in the comment section, or run thematic contests and prize draws. If you can engage the user community in communication, you can provide additional views to your page.
Step 4. Respond to comments
Let your followers and fans know that you are seeing them. When they leave their comments, respond to them - this will show that their attention and comments are important to you and that you read them. Users will surely appreciate your attention and will be even more loyal and active followers, fans or members.
Of course, be reasonable, because if there are a lot of comments, you will not be able to respond to everyone - only respond to the most interesting comments that can turn into communication. This will grab the attention of other people and give your page more views
- Track your progress. Keep track of website traffic and keywords that you can use later.
- Don't expect success to come overnight. Everything takes time and effort.