Do you want to launch a new website or drive traffic to an existing one? It is marketing that is an important tool for increasing the number of users, and for other advertising purposes. From optimizing your website to building awareness, all of these techniques are critical to promoting your website to succeed online.
Part 1 of 3: Optimize Your Site
Step 1. Optimize your content for search engines
Search engine optimization (SEO) is an important factor in improving the visibility of your site. It assumes that the content on your site matches a specific search query. Common SEO metrics include articles and page titles, image descriptions, URLs, and the use of subject keywords in your content.
This is just a general description of proper search engine optimization. Follow this guide for helpful optimization tips
Step 2. Accumulate backlinks
Backlinks are links to your site from other sites. For maximum impact, you need links from more popular sites than yours.
Comment on other blogs, post on forums, answer questions - these are just some of the ways you can increase your link count. Read this guide to learn more about how best to build backlinks
Step 3. Make sure your design is up to date
A nice and functional website will attract and retain many more users than an outdated and difficult to use website.
Step 4. Make sure the structure of your site is easily understood by the search engine spiders
If search engines encounter difficulties navigating your site, they will not be able to add your content to their catalog. Conduct a search engine spider crawl test to make sure your site's content is easy to browse.
Some of the more popular search simulators include Xenu and GSiteCrawler. These simulators can help you pinpoint navigation and structure issues for your site
Part 2 of 3: Tell everyone
Step 1. Create a Twitter account
Twitter lets you let you know when you have new content. Twitter is one of the most important new tools for keeping readers in the loop. Include a title and short URL in your posts for every new news item on your site.
Step 2. Post your new content on social media
Social media is where your users spend most of their time on the Internet. Make sure all your content is linked to social media links.
- Create Facebook and Google+ Pages. This will make it easy to share your new content with your page subscribers.
- Links from social networks, in general, do not create a high ranking for the site, but they help to attract users. This will eventually lead to higher rankings when users start to click on your links themselves.
Step 3. Create an RSS feed
An RSS feed allows your readers to add your site to their RSS readers, which will update as soon as you post new material. You can also submit your feed to RSS directories to help attract new users.
Step 4. Create YouTube videos for your content
YouTube is an incredibly popular site, and if video material is appropriate for your content (How to do something, testimonials, etc.), you should consider creating your own YouTube channel. Create and upload videos that complement your content and include links to your site in the video description and annotations.
Step 5. Start the mailing list
Create an email that you can send to your entire list of your users. If you have an account creation system, then let new users be automatically added to your mailing list.
Step 6. Send out your press release
A press release lets users know about your new discoveries, and other sites can easily use it as news. Write a press release about the launch of your site and post it in the appropriate places.
Step 7. Submit your content to directories and classifieds sites
StumbleUpon, Digg, Reddit, Slashdot, and others are great vehicles that you can use to present your articles to a larger audience. Like social networking sites, they often don't really affect your rankings right away, but they will eventually lead to more traffic to your site.
Step 8. Run a small advertising campaign
If you have money to spare, consider purchasing ad space. You will need a good ad design as well as a goal for your ad campaign. Ads can attract a lot of people and can lead to a significant increase in traffic.
Part 3 of 3: Create Quality Content
Step 1. Become an expert in your element
Your goal should be to make the site a model for your direction on the Internet. This means that you have to become an expert in your niche or be interesting enough for you to convey that experience to your readers.
Step 2. Create unique content
The best way to drive traffic to your site is to provide unique and useful content that cannot be found elsewhere on the Internet (unless it has been stolen from you by someone else). Creation of unique content and expertise in their field are two inseparable concepts. Try to view information and present it in your content from a different perspective, from which no one has previously considered this information.
Step 3. Update your content regularly
A regular content update schedule will help you retain users. The concentration of attention among users is incredibly short, and their memory is even shorter. You must systematically create new content so that users keep coming back over and over again.
- If you run a blog, try updating it at least a couple of times a week.
- Try to determine the best time to update your content and inform your main audience about it. This is usually lunchtime or after dinner time. This will increase the chances that your news will be seen by as many people as possible.
Step 4. Write attractive headlines
The title and associated images for the article are usually the first thing that the reader will see, and if he is not interested, he will most likely skip the article without hesitation. Sites like BuzzFeed get high traffic thanks to their unique and exciting titles.
Step 5. Make your content shareable on social media
In the social media world, you need to make sure your content is good to “share” (ie, spread) by your friends. This is a whole set: a title, an image, and a description of the unique content inside. All of this will help convince people to share this content with their friends.