So, you already have a great blog with interesting content, unique idea and beautiful pictures. You did a good job on this, now it's time to take your blog to the masses! This guide will help you promote your blog and gain many readers.
Steps
Method 1 of 6: Use Twitter
Step 1. Tweet about your posts
Twitter is good for promoting your blog because it targets fast posts and links. Posting new entries is easy, but you will need to take the time to plan them. This is especially important when your audience starts to grow.
Step 2. Make attention-grabbing tweets
Don't just write "New blog!", And don't link to it next to it. Most users won't follow this link because it doesn't tell them anything. Make a little introductory word; if you are writing about fashion trends, you might write something like “Don't know what to wear to the club tonight? ". Keep the tweet short and interesting, but make sure you direct readers to the right page.
- Write an introductory word in the form of the question "Do you want to lose a few pounds before the start of the swimming season?"
- Offer advice so that the reader understands that they really need it. "10 tips on how to manage your money."
- Write an interesting fact about your post that will impress the reader. "30 million people can't be wrong!"
Step 3. Plan your tweets
As your audience grows, you will find that readers are coming to your blog from different time zones. Your blog tweet can easily get lost if someone checks their Twitter 8 hours after it was posted. Use social media management tools networks (for example, HootSuite) to schedule tweets.
- Try to post your tweets when your followers are most active. Add notes in the morning, and then back them up with a couple of tweets in the evening. This way you can acquire new users who just went to check the feed.
- When posting tweets about the same post, use a different introductory word so that the tweets are not monotonous and do not turn into spam.
Step 4. Diversify your tweets
Use Twitter for more than just posting links to your blog. If your readers see only links in your feed, they will get tired of it very soon. Add fun facts and reply to other Twitter users throughout the day.
Method 2 of 6: Use other social media the network
Step 1. Post to Facebook
When you publish a blog post, add a link to it on your Facebook page to keep your friends and family informed. These people may not be as important to you as your potential audience, but they can share this with their friends, and this will have a big impact on the promotion of your blog.
As the popularity of your blog grows, you may notice an increase in activity on your Facebook page as readers and other bloggers start adding you as a friend
Step 2. Post your pictures to Pinterest
If your blog is about images, add them to Pinterest to expand your reach. Pinterest is perfect for images, so this strategy will be more effective than just posting text.
Step 3. Use StumbleUpon
Submit your blog entries to StumbleUpon to add them to the bookmarking service. Make sure you write the appropriate tags for your post so that it appears when you want it.
Step 4. Use Google+
This service is not as popular as Facebook or Twitter, but since it is developed by Google, you will get a search ranking advantage if you have a Google+ account. You can also share your blog posts on Google+ so that more people will see them.
Step 5. Publish posts on popular aggregator sites
Sites like Digg and Reddit have millions of active users. They are a great place to spread the word about your blog. If users like your content, they themselves will promote you by visiting your site and commenting on it.
Step 6. Create an RSS feed
The RSS feed automatically notifies subscribers about new blog entries, and they can access them through special programs - readers. This is a good way to keep your subscribers up to date with the latest updates and news.
Method 3 of 6: Comment on other blogs
Step 1. Find similar blogs
Look for blogs in your niche that have a large following. Leave helpful and informative answers to other authors and commenters. Avoid linking to your blog and don't make comments that contain only keywords. Better interact more and be sincere; it will draw the attention of like-minded people to your blog.
Step 2. Comment frequently
Become part of the community. The better you recommend yourself on other blogs, the more people will visit your site. You can also collaborate with other, more popular bloggers who can link to your posts and even help you promote.
Method 4 of 6: Apply SEO
Step 1. Don't overuse keywords
A common mistake that a large number of bloggers make is overuse of keywords. In this case, the content looks artificial, and, objectively speaking, has almost no effect on the increase in traffic. The reason is that a reader who follows a link and sees a mixture of keywords will most likely leave the site immediately.
Step 2. Review Google Analytics
This tool will help you find out what queries people get to your site, and also show you the most popular Internet queries. You will also be able to see how long readers have been on the same page, which is directly related to how interested they are in your content.
Step 3. Design content based on what your readers are looking for
Use Google Analytics to see what your readers are looking for on the internet. Based on this information, start linking your articles to the interests of your readers.
Step 4. Use SEO wisely
Instead of placing your keywords throughout your article, use them where they matter most.
- Make sure your blog title includes the tag you want, as this is one of the main places that influences search results.
- Come up with a good title for your article. The article title is the second most important place in your blog for influencing search results. All H1 headings are important.
- Optimize your content, but don't overdo it. Good content is valued more than a collection of keywords. First of all, make sure your post is informative and interesting, and then optimize it for keywords.
Method 5 of 6: Use Email
Step 1. Create a mailing list
With the advent of social networking, email has become increasingly overlooked, although in reality, almost everyone still uses it on a regular basis. Building a mailing list will help you keep in touch with your most loyal readers.
Step 2. Send out the newsletter
Use this mailing list to notify your readers about updates to your blog. Make a short list of all entries, with links to their full versions. Newsletters are a good way to attract less active readers to your articles.
Step 3. Advertise your blog
Use email to send your friends, other bloggers and the press the blog entries you are most proud of. Don't send an email about every post you post, but do it occasionally to fuel interest. If the post is really good, other bloggers can post links to it that will attract more people to your blog.
Method 6 of 6: Constant Labor
Step 1. Be online every day
Even if you don't post updates to your blog, you need to be an active member of the blogging community. Every minute not invested in promotion is equal to another minute without new readers.
Step 2. Make a daily plan
Write an action plan for each day. Make sure your goals are achievable, such as writing two pages of content and finding three blogs in your niche. You may not always stick to this plan, but constant activity and pursuit of goals will definitely lead to the growth of your blog.
Step 3. Have direct contact
Try to have direct contact with other bloggers and readers. Aim at 100 new people a day. Thanks to this, you will be able to build a large and influential community. Even if you can't reach 100 acquaintances a day, strive for it constantly and your audience will grow.