How to optimize your website: 11 steps

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How to optimize your website: 11 steps
How to optimize your website: 11 steps

Making a website that is attractive to search engines is challenging, but essential if you want your site to have a steady stream of visitors. This is where effective website optimization techniques come in handy. So how do you design your web content to appeal to both search engines and site visitors? There is no one set of tricks and strategies, but here are five basic website optimization tricks you can use to make your site more attractive to search engines.


Optimize Your Website Step 1
Optimize Your Website Step 1

Step 1. Include meta tags and "title" tags

Some search engines still use the "keyword", "description" meta tags and the "title" tag to rank pages. Be sure to include the "title" tag at the beginning of each page to define the overall content of the document. You should also be careful about filling in the content of the "description" meta tag, because it is the content that is often used by search engines to display site descriptions in search results. Also, do not neglect the use of the "keyword" meta tag, and include keywords in it for each page for the search engine spiders. This is one of the site optimization tricks to keep in mind, because meta tags can play a key role in getting your site to appear on the search engine's "found" list. Step 2. Place your keywords thoughtfully throughout your site content.

Having a large number of keywords on a page is a key (pardon the pun) condition for the site to be found by search engines. Place the main keywords on the home page of the site and on other critical pages, because for some search engines this is the only means of indexing the pages found. If you know what keywords to include on your site, try using a program like WordTracker. It is one of the advanced tools used for website optimization and you can find a free trial of this program on the Internet.

  • Keyword research can help you identify those keywords that are in high demand and are relatively rarely used. Demand is important because it directly shapes the number of people who use that keyword to search for related information on the Internet. Usage also plays a role because it determines the number of "competitors" using the word. The more demand, the more people will land on your page for that keyword. The more often this word is used by others, the more difficult it will be for your site to get into the list of search engine results.
  • Once you've figured out your keywords, place them thoughtfully on every web page. Focus on the parts of the pages that are registering well with search engines, including the headings at the beginning and end of the page. You should also embed keywords in so-called anchor text used to describe links, in your domain name and title, and in meta tags. Try to use keywords to create a theme in your website content. Search engines tend to look for a topic or title on a site in an attempt to show the most relevant search results.
  • Keep in mind that keyword closeness is also very important. Therefore, try to place keywords as close to each other as possible, but so that the meaning of the sentences is not lost. Finally, and perhaps most importantly, ensure proper keyword density or weight in your copy. This is expressed in the relative proportion of keywords to the rest of the text. The higher the percentage of keywords in relation to the rest of the text, the better.

Step 3. Use your keywords in the H1 heading tag at the top of the page

It is the text inside the heading tags that Google gives extra weight to when calculating PR. You can also use a couple of H2 tags from the page, because they also participate in the calculation (although they do not have the same weight as H1).

Optimize Your Website Step 4
Optimize Your Website Step 4

Step 4. Always check your site after any updates, especially after changing tags

It is very easy to create broken links and design flaws that will not only affect your optimization, but also the number of site visitors and your income. You should also create a sitemap.xml file (usually provided for free) and submit it to search engines to optimize your site. Step 5. Update your site content regularly and provide sufficient content.

Good web content is a very important factor that keeps visitors interested and keeps them coming back to your site over and over again. It is also the key for higher search engine rankings. Major search engines require you to have at least 200-250 words on each of your pages. Therefore, it is important to include more important information so that the site remains attractive to search engines and visitors.

It is also very important to constantly update the site with the latest information. This will allow search engines to see that your site's content is not old, plus your site will remain attractive to visitors looking for the freshest information. Of course, it takes a long time to constantly update the site. However, the potential benefits of this optimization method are well worth the effort

Step 6. Whenever possible, avoid using frames

Frames, which are less and less used, allow you to split the page into parts and place static content in a separate section to reduce load times. However, today's sites are bigger and require more dynamic elements than can be done using frames. Using complex frames will prevent you from creating a website that is attractive to search engines and has a high rankings.

Frames divide your page into parts, move static content into a separate section, reducing load times. However, they lead to difficulties in site navigation and prevent the search engine from having free access to all pages of the site. You can use a sitemap to solve this problem, but it's easier to not use frames when designing your site

Step 7. Build inbound or backlinks

Building good inbound or backlinks can increase your search engine rankings and website visitors. This is why this optimization technique is so important: Most search engines rank web pages based on the number and quality of links pointing to that site (link popularity). They do this because it is very difficult for web developers to "fake" links. As a result, link analysis gives search engines useful insights into which pages are relevant to a particular topic.

If possible, link all pages to your home page and all other pages to make it easy for the search engine to cycle through your pages

Optimize Your Website Step 8
Optimize Your Website Step 8

Step 8. Create a sitemap page and a direct link to it from the home page

On your sitemap, link to all other pages. This ensures that any page can be reached with a maximum of two mouse clicks or two "click-throughs" of the search engine.

  • Listing your site in relevant directories and portals is the perfect way to build valuable inbound links. You can also write articles, blog / forum posts, reviews and include a link to your site there. In addition, you can provide links to sites that have a link to yours. Just make sure it's not a competing site. The main goal is to have links to sites that are closely related to the theme of your site. If your site, for example, is about software, then add links only to sites related to the topic of software.
  • If you're building inbound links, remember that search engines are looking for sites that might be useful to your visitors. If your site's link structure shows that it can be useful and informative, you will get a higher ranking from the search engines. You will also love the steady flow of visitors from your link partners.
Optimize Your Website Step 9
Optimize Your Website Step 9

Step 9. Use the alt = "Image" tag to describe your photos

If you can use one or two keywords in the alt = "Image" tag, that's even better, but be careful because the alt = "Image" tag must accurately describe the photo, or Google may mistake it for spam.

Optimize Your Website Step 10
Optimize Your Website Step 10

Step 10. Check your HTML code

While search engines don't care if your HTML code contains errors, they still rely on basic code correctness to determine which parts of your page to index. If your HTML code contains errors, it is possible that only a portion of your page will be included in the search engine's database. Errors, while not noticeable in a web browser, can cause the search engine to think that some text on your page is just a piece of HTML formatting information, not part of the site's content. As a result, the search engine will ignore this text and your web page will not be listed in the search results. Step 11. Create URLs that fit the page.

For example, use toys.html instead of 1234.html.


  • Increasing the number of visits to a site is of paramount importance for it to be successful, and one way to increase its traffic is to have clicks to it in web directories. When a site is added to a well-known web directory, it can result in it being listed in other directories as well, as some directories simply link to lists from other sites to build their database.
  • Most people use search engines to navigate the web pages on the Internet. According to research by the eMarketing Association, 8 out of 10 people use search engines to navigate the Internet. And according to a report by Jupiter Communications, 54 percent of savvy online shoppers rely on search engines to find products to buy online. Therefore, search engine friendly content is extremely important to attract online consumers.
  • Using reliable website optimization techniques and strategies can help you earn high rankings in search results, which is very important given the many sites that have flooded cyberspace. After all, search engine results are the key to online survival. Here's why: There are over two billion unique open pages on the Internet, according to research by technology maker Cyveillance, and the Internet is growing at an explosive rate, growing by seven million pages daily.
  • A good way to build real and permanent links to your site is by writing articles on other sites, each of which contains one or more links to your site. By creating good articles on other sites, you increase your chances of being found by the search engine for keywords related to what you do.

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