Content still reigns supreme in the search engine optimization (SEO) world. Some websites make it to the top of the search engine rankings as a result of powerful link building campaigns, but when you talk about visitor loyalty and traffic (and social consumption) retention, good old-fashioned optimized content will always be needed.
Step 1. Take the time to write really great content
They say that you should, firstly, write for people, and secondly, for search engines. This basically means that you have to create really high quality copy that is useful and attractive to people because the search engines will celebrate your efforts. Your readers will share your work by generating additional backlinks, not to mention additional traffic, and search engines will recognize quality text because it will flow naturally and not have too many keywords (which is not welcome in the world after the Penguin Update) …
- Write content that people want to share on Facebook, Twitter, Pinterest and other social networks. The search engine will read these social signals as a signal of your domain's quality. You can speed up the distribution of content on these sites by having an account on these social networks with a large following.
- Consider submitting content to sites like Reddit, Delicious, Digg, and other content aggregators that can add multiple readers to you.
- Go back and rewrite some old articles with SEO in mind. Chances are, you know about search engine optimization that you didn't know last year (not to mention the changes in SEO best practice from last year). Review some old articles and rewrite them with an SEO header, updating image attributes, changing keyword density, adding home page links, and other content relevant to your site. Even consider re-publishing as fresh articles for extra search engine points!
Step 2. Get links to your pages from other trusted sites
- Even if you are new to the internet, you have natural links that you can try to get. All businesses have suppliers, be they accountants, lawyers, or raw material suppliers. All of these providers are required to have a website, contact them to ask for a backlink, but do not offer a link in exchange. Link exchanges do not violate Google's TOS, but they will now work against you. When building links, always give other site owners a reason to link to you. Perhaps write an article based on a specific customer - everyone loves bragging and this can add additional links for you without even having to ask. All Google wants to see are links that are editorially entitled to be there.
- Look to use co-quotes (also co-occurrence). This is a way to show Google a link or relationship a website may have based on multiple references to the site. Typically, co-citations do not have a direct hyperlink to the website.
Step 3. Fill in all the attributes of the images
Photos dress up your pages, but search engines really don't know how to work with them unless you fill in all the smallest details like title, headline, alt text, description. Be ethical, don't use this as an opportunity to squeeze an extra few keywords into the page, as this is likely to have a negative impact on your search engine rankings. Some people search for something using Google Image Search, if your image is clearly visible, then your potential customers will most likely go to the page.
Step 4. Diversify your internal anchor text links
There should be text changes when someone creates those blue underlined anchor text links. Links to pages are what search spiders follow in determining where they are leading. The text used in links helps search engines figure out what the page the link is pointing to.
Step 5. Take note of the word count
While the classic rule was that "online readers don't read," that doesn't mean to deprive online users of good, meaty content. Stick to at least 250 words per page. Optimizers know that writing text of the appropriate length means incorporating more relevant concepts from the targeted keywords. For a better search experience, consider using large fonts to draw attention to key headlines. It will be good if the page breaks down well into sections to answer the reader's question.
Step 6. Avoid duplicate content
The content on your site must be unique from other pages on your site, and from external sites as well. Consider using a tool like Siteliner to find duplicate content.
Method 1 of 1: Page Formatting Considerations
Step 1. Name the tags
The first is your page title. It is very important to put keywords in the title of the page, especially try to put important keywords at the beginning, try to limit the total length of the title of the page. Well-constructed heading tags contain the main keywords for the page. It must be less than 65 characters without stop words such as: if, then, and, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.
Step 2. Title tags
Next, it's important to look at the headings of the tags on your site - H1, H2, H3, H4, and so on. H1 is the most significant. Make sure your most important keywords are tagged as h1 tags. This will help you rank your site, especially if someone is looking for that particular keyword or phrase.
Step 3. Page content
Next comes the content. You definitely want to put your keywords somewhere in your content, but the main thing nonetheless is to make sure the content is very well written for your site visitors. You should only insert keywords for this page where it makes sense. The page content must have between 300 and 700 words of descriptive content that contains the keywords specified in the key meta tags for the page. You can also try optimizing your pages. Don't forget to include important words in your URL.
Step 4. Meta tags
This is followed by meta keywords and meta descriptions. These are the pieces of code behind the scene. The code should look something like this: it should be located directly under the name of the tag code Site name <meta name = "description" content = "your site description" <meta name = "keywords" content = "keyword1, keyword2, keyword3" Your meta tag must contain from 5 to 10 keywords or key phrases that are also in the content of the page. Also another important meta tag is the descriptive tag, which contains information about the page's content so that you can convince search engine users to visit your website. It should be 15-160 characters long, do not fill it with keywords.
Step 5. Navigation
Next is to have proper navigation. Every page on your site should contain links to every other page so that search spiders can find every page. This is an essential step for the correct indexing and ranking of your site's pages.
Step 6. Sitemap
Next, you need to have a correct sitemap.
It is important to use two sitemaps for your site - an XML version and a static version. The XML version can be generated by a sitemap generator such as http://www.xml-sitemaps.com. The sitemap must be submitted to Google Webmaster Tools for this site. This will help the Google spider to crawl. The static version should be an HTML page containing links to every other page. You must also reference the location of your XML sitemap in your robots.txt file.
- When adding a business, make sure that all fields are added correctly, especially the category and service areas. In most cases, they are added by mistake, which makes them useless for searching.
- Dynamic pages are difficult to index because they contain too many special characters. In some cases, it takes significantly longer to index these pages or sites. Try to avoid dynamic writing of site pages.
- SEO friendly content is no longer the restrictive, robotic content it used to be. Search engines, in order to constantly refine their search, cater to more online readers, this is the social aspect of the World Wide Web. The content comes out more human-centered and ready-to-use.
- If you have a local business, enter the list of Google Local Business search results. 86% of people looking for something will search the web using Google and Bing. Even businesses like hairdressers and butchers cannot afford to miss out on search engine optimization. Go to Google Local Business Center and add your business on the map, this way your business information and contact details will appear the next time a potential client searches for the services you provide in your area!