When it comes to your site's appearance on the front page of Google, page rank is the main indicator of how well presented it is. Your page popularity is based on a combination of the quality of your content, search engine optimization, and links to you and your viewership. Improving all of these aspects will lead to an increase in your statistics. Review Step # 1 below to learn how to do this.
Step 1. Focus on content
The absolute and most important factor for your page ranking is your site content. If your content is original and useful, it will attract more visitors than pages with low quality content. Creating good content is not an easy task, it involves many different factors.
- You should regularly update your site with new articles. Inactive sites that do not download the latest events will quickly drop in the rankings. If you write on a blog, try posting at least once a week (at least).
- Make sure the content matches your site description and keywords. Readers will leave your page if they find that the content does not match their search query; then you will be punished for leaving the site quickly.
Step 2. Optimize your pages
Your content must be optimized for both keywords and standard human search queries at the same time. The best way to do this is by converting, if possible, the titles of your articles to popular search queries on this topic. Check that your articles answer readers' questions or provide a unique insight into the matter.
- Avoid keyword overload on your site. Google will notice this and lower your scores for this reason.
- Make sure your site's meta description is correct. It is displayed to users when your page appears in search. An accurate description will lead to more clicks on your website and fewer check-out times.
- Google's Hummingbird update for their search algorithms has created keywords that are far less important than regular conversational queries. This reflects changes in the way ordinary people find things. For example, instead of searching for the keyword "iPhone," Google will return pages that answer questions such as "Which iPhone is the best for me?" (Which is the best iPhone for me?)
Step 3. Use backlinks
When search engines see visitors coming to your site from other sources, your page rank will increase. The more authoritative sites and readers you have, the more impact this will have on your statistics. You can add backlinks by leaving comments on other blogs and adding a link to your site when signing up. Another option is to provide content for other websites, followed by a link to your page, subject to payment.
Step 4. Show yourself on social networks
Social media is a great way to spread backlinks to a large number of users. Readers will link to your site if your content has value. This, in turn, will increase traffic, which will lead to an increase in your metrics.
- Having an attractive link back to your website is incredibly important for social media. The reader must be intrigued enough to follow the link, so it must stand out from the stream of news in their feed.
Step 5. Make and submit a sitemap
It is a text file that delimits the pages of your website. This makes it easier for Google bots to find all links and articles on your page and determine their importance. There are many sites out there that will generate a sitemap for you, or you can create one yourself. Read the related manual for more details.
Step 6. Translate your site
Can you afford to hire translators or there is a community ready to do the job; filling your website with pages in other languages will significantly increase its audience. This increase in traffic will help improve your site's rankings.
Step 7. Create an RSS feed
This will help attract new readers to your site, as well as keep the existing ones. The presence of the feed will show that the traffic is relevant, which in turn will have a positive effect on the rating. You can use automated programs or create your own RSS feed. This guide explains the entire process in detail.