With the development of the internet as a way of connecting people, online dating sites have become very popular among single people looking for a romantic partner. Building your own online dating site takes time, hard work, and creativity. But in return, such sites can be a great source of income and help single people find their true love. Follow these instructions to create your own online dating site.
Steps
Step 1. To see where to start a site, explore other popular online dating sites
See what you like and find out what types of sites are popular.
Step 2. Decide what "niche" to occupy in this business
There are already many dating sites that are used by the main audience of such sites, so the key to success is knowing the narrower market (single students, single over 35, single retirees, single art lovers, single wine connoisseurs, etc.).
Step 3. Create a section "profile information", which will contain information about the culture; for example
nationality, religion, language and so on. Also in this section should be what the person likes and dislikes, his hobbies and the like.
Step 4. Come up with a name for your new business, see if such a domain is available and develop a design and logo
Place your logo and your entire business communication system on the site. In the online world, in order for your site to have a “real” presence of users, you need a brand - this is what attracts the majority of customers.
Step 5. Position your business as a new business project with your business bank account
Most likely, it is not necessary to obtain a license to conduct this type of business. It is usually sufficient to have an identification number and tax documents.
Step 6. To open your site, use a ready-made online "platform for sites"
There are now many ready-made website platforms available at affordable prices. With their help, you will skip the stage at which you need to "write" a site for online dating. To make the very process of communication faster and easier, many sites use special "platforms" made under the site for dating on the Internet.
Step 7. Register in the payment order processing system
You do not need to open a commercial account for this. To receive payments via email, it is easier to use a trusted third party, such as PayPal.
Step 8. Get involved in website marketing to attract users
Look for clients on social media for single people. Advertise on singles events and any event that falls into your niche. Send bulk emails with special offers to keep single users interested.
Step 9. Review everything down to the smallest detail to make sure your site is perfect
Praise yourself for learning how to create your own online dating site. Launch a website and watch your online business grow.
Advice
- Offer additional features such as chat, instant messaging, and different membership levels ("Silver," "Gold," or "Platinum") that provide additional options based on tier and price.
- Keep sending potential "date" emails to long-term memberships to show them how much they lose when they don't use your site.
- Offer discounts to those customers who purchase a subscription for longer periods. For example, charge $ 30 for one month, $ 18 if you sign up for 3 months, and $ 10 if you sign up for 6 months.
- Offer dating tips such as how to meet people online, what to say on your first date, what not to do on your first date, and so on.
- Play around with the features that make your site unique and carve out your niche. For example, a test that measures the potential chemistry of feelings between two. Advertise the test as "scientific" to tie romance to a mathematical formula.
- To increase the number of potential users, share links to your site on popular social networks such as Facebook.
- Once the site is up and running (thanks to your deep knowledge of how to launch your own dating site on the Internet) publish "happy dating stories" on your site. Let it be short stories (with photos) of real couples who met and found love on your site.
- Develop a function that allows you to communicate both in person and anonymously. So that users can postpone information about themselves until a potential date. And at first, they just get to know each other online.
Warnings
- Since dating is always an emotional stress, it is important that users can ban and complain about users who may send inappropriate or offensive messages. This is one of the security-related items that must be on your site.
- Beware of sex addicts who can use your site to get close to unsuspecting women. On internet dating sites, there is always a risk of being caught by an intruder. Therefore, for example, checking if the names of new users are on the list of sex maniacs are measures that, unfortunately, are necessary for all owners of online dating sites.
- Work with a trusted and secure payment transfer company to avoid potential bank and credit card scams against individuals who have shared sensitive information with you online. User fraud can ruin your business.