A brochure is a powerful way to present information about your company, product or service to potential clients. Using the built-in templates, or with the practice of designing your own template from scratch, you can create your own 3- or 4-panel brochures in Microsoft Publisher. You can modify the template by adding a contact form or an address bar. Below are instructions for how to create a brochure in Microsoft Publisher 2003, 2007 and 2010.
Step 1. Choose a template for your brochure
Microsoft Publisher organizes its templates and samples according to the intended use of the booklet.
- In Publisher 2003, click New in the New Publication taskbar, then choose Booklets from the Print Publications menu and click to the left of Booklets to see the available booklet views. Select a design on the right in the "Preview Gallery" menu.
- In Publisher 2007, select Booklets from the Popular Publication Kinds panel, then choose one of the templates from New Templates, Classic Templates, or Blank Pages. You can click on any of the templates to see an enlarged version on the right half of the screen at the top right of the Booklet Options task pane.
- In Publisher 2010, on the Templates Available page, click Booklets, then choose a design from the booklet templates provided. You can click on any of the templates to see an enlarged version on the right half of the screen at the top right of the Booklet Options task pane.
- If you can't find the design you want and you have an internet connection, you can download additional templates from Microsoft's website.
Step 2. Decide how many panels your brochure will have
3 or 4. Select "3-Panel" or "4-Panel" from the Page Size menu in the Options task bar.
- In Publisher, you can make 3- or 4-panel brochures on any sheet size. Before deciding how many panels to make the booklet, you can take a sheet of the size of the desired booklet and fold it in three or four times to find out how you like best. (Draft documents are fine for this purpose.)
- Page size selection is not available if you choose to make your brochure from a blank page template.
Step 3. Decide how you will distribute the brochures
by hand or by mail. If you are going to mail your brochures to your potential customers, then you need to leave space on the brochure for the mailing address and return address. (Formal letters are sent to addresses taken from a Microsoft Excel spreadsheet or from a Microsoft Access database). If you plan to distribute your brochures manually, then the mailing address is not needed for them. However, you probably want your brochure to include the name and address of your company.
- In Publisher 2003, select Include under Customer Address to include a mailing address, or select None to exclude it.
- In Publisher 2007 and 2010, check the box next to Include Customer Address to include a mailing address, and uncheck the box to exclude it.
- It is not possible to include the customer's address if you choose to make your brochure from a blank page template.
Step 4. Include any required forms
If you are going to use the brochure to collect information or order from your customers, you will need to include such a form in your brochure. There are several forms to choose from in the drop-down list:
- Absent. Select this option if your brochure is designed only to represent your firm without collecting any customer information.
- Order form. Select this option if your brochure is advertising and customers can order the goods contained in it.
- Answer form. Select this option if your brochure is designed to present a product or service and collect customer feedback on a new product, changes or service improvements.
- Subscription form. Select this option if your brochure is advertising and advertises services for which the client must register.
- Letterhead selection is not available if you choose to make your brochure from a blank page template.
Step 5. Choose a color and font scheme for your brochure
Each template comes with a default color and font scheme, but if you want to use a different color or font scheme, you just need to choose a new one that suits you. Select one of the available color schemes from the Color schemes drop-down list and one of the fonts from the Font schemes drop-down list.
- You can also create your own custom color or font scheme by clicking "New" in the drop-down list of color or font schemes.
- If you create other marketing materials in Publisher, such as flyers, gift certificates, or special letterheads, you must choose the same color and font scheme for all of these materials to present a consistent branding for your business.
Step 6. Enter information about your company
Publisher 2003 will ask for this information the first time it is used. Then, you select this data from the Personal Information window in the Edit menu and paste it into the booklet. In Publisher 2007 and 2010, you can select your company information from the Business Information drop-down list, or select New to create new information about your company. This information will be in your booklet.
Step 7. Create a brochure
To create a booklet in Publisher 2007 and 2010, click the New button on the taskbar. (At this point, Publisher 2003 automatically assumes that you are creating a booklet, so there is no Create button on this taskbar.)
At this stage, you can print the brochure to see how it looks. You can also create a PDF version and send it to others for their design suggestions
Step 8. Replace the placeholder with your own text
Click on it and enter the required text in the text box.
- In most cases, the text automatically adjusts to the size of the text box. If you need text at a specific size, choose Auto-Arrange Text from the Format menu and then No Auto-Placement (Publisher 2003 and 2007), or choose Fit to Text from the Boxes Tools ribbon under Format and click No Auto Placement (Publisher 2010). In this case, you can manually select the text size.
- Do the same for any text that needs to be replaced on both pages of the booklet.
Step 9. Replace all graphic placeholders with the images you want
Right-click on the picture you want to replace, in the pop-up menu, click "Change Picture" and choose where to download the new one. Do the same for any images that need to be replaced on both pages of the booklet.
Step 10. Save the booklet
Choose Save or Save As from the File menu (Publisher 2003 or 2007) or from the left side menu on the File tab (Publisher 2010). Give your brochure a descriptive name.
Step 11. Print the required number of copies of your booklet
Before you print your brochure, make sure it looks the way you want it to look.
If you are going to print your brochures in a printing house, you need to save or convert them to PDF format, as most printers accept documents for printing in this format
- Keep your layout fairly symmetrical, but not completely. Your brochure will get more attention if you move the center slightly to the left or right. Leave enough space around text and images for better visibility. If all of your text is left justified or justified to emphasize a small part of it, you can right justify it.
- It is desirable that no more than 3 types of fonts be used in your booklet. Typically, Serif and Sans Serif fonts are not used together, however, you can use Serif for body text and plain Sans Serif for headings. Use bold and italic type for emphasis only.
- If you are developing a brochure from scratch for the first time, you can create several brochures with different templates and cut out the elements you like from them and paste them into your blank pages.
- Whether you create your brochure from a template or from scratch, you can enhance its look by using items from the Picture Gallery, from the Picture Gallery (Publisher 2003 and 2007), or from the Building Blocks on the Insert menu (Publisher 2010).
- If your brochure is going to be sent by mail, then on the back side, place the line for the address of the potential client on the feedback form. In this case, when a customer fills out the form and submits it, he or she will not lose information about your company.
- Do not mark the folds of the booklet with vertical lines, it is not always possible to fold exactly along the lines.
- Never use uppercase letters anywhere but headings. They are inconvenient to read in the main text. Also, for uppercase text, do not use decorative fonts such as Script.
- Put only one space after the period. After formatting the text or after changing the font size to a smaller one, two spaces can create large gaps.