If your homemade soap looks good and smells good, it will be an advertisement in itself, but you still need to use some marketing techniques and sales skills to present your products to potential customers. Learn how to sell homemade soaps to make extra money or even secure your full income.
Steps
Step 1. Test the product before trying to sell it
If you've been making soap yourself for a long time, you've probably received positive feedback from family, friends, and others who have used your soap. If you are new to this, make sure you have confidence in the quality of your product and its competitiveness. Give soap to family, friends, and neighbors to get feedback.
Step 2. Find out what licenses and permits you need to obtain
Call a specialist agency to find out what the fees are and what are the rules for selling homemade soap. Check if a special license is required for this and if it is necessary to be verified according to the regulations in your area.
Step 3. Offer free samples to charities or donations to those in need
Distribute the soap to local business workers, along with a basket or tray containing your business card or brochure.
Step 4. Sell soap at fairs and other events
Set aside time weekly or monthly to plan your participation in events. Gain insight into customer traffic and competition at each event to help you choose the best fit. Find out the theme of each event to make sure your products and booth are decorated appropriately. Have an assortment of products that are specially designed for a particular season or holiday.
Step 5. Try to get a permanent spot at your local farmer's or flea market, especially around the holidays
These markets often operate in the early hours. Allow time to prepare your work area and products before the morning hustle and bustle begins.
Step 6. Determine your target audience
The color, scent, and type of soap you sell will appeal to different customers. Determine the age, income level, and other demographics of your target market to flesh out your marketing methods. You need to know what potential customers are reading and what sites they visit to find the right mix of ads, and which stores they shop in to be sure to display your soap.
Step 7. Hire a designer to develop printed products, or do it yourself
You will need stationery, business cards, brochures, and a catalog. Your logo can be used for print products as well as website and email. Hand out business cards and brochures to customers and periodically update the catalog by email to generate regular sales and referrals.
Step 8. Create a page on the Internet
Design a website. Sell on eBay, Etsy and other online stores. Write about your products or natural soaps in general in blogs and articles. Learn online marketing techniques by including keywords so that search engines can find information about you. Advertise your products on the sites your potential customers visit.
Step 9. Ask local stores to put your soap on the counter or shelf
Check with online retailers such as boutiques, gift shops, and gift shops to see if they are accepting new suppliers.
Step 10. Practice your sales skills
It can be difficult to convince customers to buy more products or to persuade business owners to sell your soap. Remember that you must be confident in your products, friendly and pleasant to talk to. Consider hiring someone with sales skills and experience to increase sales.